On January 4, 2022, Logan Paul and KSI announced in an Instagram post that they had launched their own beverage company, Prime Hydration. It originally started as a sports drink only, but drink mixes were announced in 2022, and energy drinks were also sold at the beginning of 2023.
By March 2022, the company exceeded 10 million sold products. After just nine months, it became the sixth largest beverage brand on the American market, selling 110 million bottles.
Since then, Prime has also sponsored the cars of Arsenal, Los Angeles Dodgers, FC Barcelona, FC Bayern Munich and Timmy Hill during the NASCAR racing series.
Ingredients: Filtered water, coconut water from concentrate, citric acid, dipotassium phosphate, trimagnesium citrate, natural aroma, wort and vegetable juice as coloring, sucralose, L-isoleucine, L-leucine, l-valine, D-alpha-tocopheryl acetate (E- vitamin), acesulfame potassium, retinyl palmitate (vitamin A), pyridoxine hydrochloride (vitamin B6), cyanocobalamin (vitamin B12). Allergen: coconut