Dr Pepper Zerooo is the sugar-free soft drink that debuts with renewed packaging and a fresh campaign concept. With the message 'Try more weird', it celebrates the special and the unique.
Dr Pepper Zerooo is a tasty alternative to the classic Dr Pepper, but without sugar. The new, dynamic packaging of the product attracts attention with contrasting burgundy and pink swirls, while the name of the sugar-free version has been changed to Dr Pepper Zerooo.
The aim of the 'Try more weird' campaign is for people to discover their own eccentricities and boldly experiment with new flavors. As part of the campaign, Dr Pepper will reach out to a youthful audience through sponsorships, experiences and influencer marketing to promote the brand and the soft drink's unique taste.
Dr Pepper Zerooo is not only a refreshing drink, but also a message: it's worth taking on the difference and tasting the unknown. A perfect choice for anyone looking for a tasty, sugar-free alternative to classic soft drinks!
Manufacturer information:
Dr Pepper soft drink is produced by the Dr Pepper Snapple Group, which has more than 130 years of history. The company is constantly innovating to offer products that meet consumer needs, so Dr Pepper Zerooo is also made in the spirit of modern taste and sugar-free trends.